Brief description of the purpose of the privacy policy
This Privacy Policy describes how we collect, process, and protect personal information when you use our website. We know privacy policies can feel like a wall of legal text nobody actually reads - we’ve tried to keep this one clear and human. The goal is simple: you should know what happens to your data, full stop. This policy applies to all visitors and users of the site, regardless of where they’re accessing from.
Use of the information collected: to improve the site, optimize performance and analyze data
We collect certain information automatically when you visit. That includes your IP address, browser type, the pages you visit, how long you spend on them, and the device you’re using. None of this is tied to your name or identity - it’s aggregate, anonymous stuff we use to understand traffic patterns and fix performance issues.
If you fill out a contact form or send us an email, we collect what you provide: your name, email address, and the content of your message. We use that information solely to respond to you. We don’t sell it. We don’t hand it to advertisers. We don’t build profiles from it.
Analytics data - collected via tools like Google Analytics - helps us see which content is useful and which isn’t. Knowing that a certain page gets 3,000 visits a month but has a 90% bounce rate tells us something needs fixing. That’s the kind of insight we’re after.
Description of measures taken to protect personal data
We take data security seriously. The site uses SSL/TLS encryption, meaning all data transmitted between your browser and our servers is encrypted in transit. Access to any stored personal data is restricted to a small number of authorized personnel. We conduct periodic reviews of our security practices to catch vulnerabilities before they become problems.
That said, no system is 100% bulletproof - the internet isn’t a perfectly safe environment, and we won’t pretend otherwise. What we can tell you is that we apply reasonable and industry-standard protections, and we’d notify affected users promptly if a breach ever occurred.
We retain personal data only as long as necessary. Contact form data, for example, gets deleted after 12 months unless there’s an ongoing correspondence that requires keeping it longer.
Use of cookies
We use cookies as described in our Cookie Policy. In brief: some cookies are essential for the site to function, others help us analyze traffic, and some remember your preferences. You can manage cookie settings at any time through the consent tool or your browser’s privacy settings. For the full breakdown, check the Cookie Policy page.
Users’ ability to view, modify or delete their personal information
You have rights over your data. You can request a copy of any personal information we hold about you. You can ask us to correct inaccurate data. You can ask us to delete your information entirely - and unless there’s a legal reason we’re required to keep it, we will. These aren’t just nice-sounding promises; they’re your actual legal rights under applicable data protection frameworks.
To exercise any of these rights, just get in touch. We’ll respond within 30 days, and we won’t make you jump through hoops.
Contact information
For any privacy-related questions or requests, email us at contact@chickenroad-applogin.uk. Please include “Privacy Request” in your subject line so we can route it to the right person quickly.
Effective date
This Privacy Policy is effective as of January 1, 2026. If we make material changes, we’ll update this page and, where appropriate, notify users directly.